In the competitive world of real estate, dedicated agents must use a combination of tactics to effectively market homes for sale. Using their varied approaches, they work hard to position each property in front of ideal buyers to facilitate a quick sale at a competitive price. When homeowners work with real estate agents, they can expect them to use any number of the following techniques to market their homes for sale.
Multiple Listing Service
Real estate agents start the marketing process by placing the property in the Multiple Listing Service (MLS) database. This step is an industry norm that allows agents to see the properties for sale as they hit the market. These agents can then market the properties to buyers interested in acquiring real estate similar in spec to that listing. Since the MLS system is only available to participating brokers, the general public cannot view the listings without assistance from an agent.
Although MLS posts jumpstart the networking process, they are not the only way to get things done. Real estate agents also reach out to their professional contacts directly to share listings that may be relevant to their current clients' interests and needs. They may pick up their phone and call the closest in their network, while sending out emails to the remainder.
With digital advertisements, it is possible for real estate agents to get the word out to the general public about the property's availability, specs, and features. They must create the digital ads using many high-quality pictures and video content to quickly generate interest and secure the sale. With the creation of engaging and informative ads, they can post them on real estate marketing websites and other online publications. Agents can then share the ads through social media, email, and more to inform buyers of properties newly hitting the market.
Social Media Posts
Social media gives real estate agent a way to quickly inform their followers of houses as they hit the market. They can simply post links to their digital ads to show homebuyers the property characteristics and encourage them to schedule a showing. Their followers may share the ads with their friends, family, and neighbors, helping generate interest in the available properties. They can leverage their social influence and pay for social media ad spots to successfully market homes for sale.
Email gives real estate agents another way to share their digital advertisements and engage with interested buyers. They can infuse their ads into educational newsletters or other value-driven content to build interest in their available properties. As homebuyers hunt for the perfect property, they often look forward to receiving listing updates in their email inbox each day. The extra content boosts the value of the emails, raising the open rate and conversion rate across the board.
In marketing real estate, video tours have become wildly popular, especially when drones are involved. Agents may have drone pilots and videographers collaborate to create a 3D video tour to share in all their digital marketing materials. As homebuyers view the tours, they can envision themselves living or working there, inspiring them to bid on the property and complete their purchase.
Real estate agents rely on physical brochures to drum up interest from local homebuyers. They create these brochures using a few key pictures and bullet point descriptions that sum up the property. Their brochures are designed to help buyers see if the home will work for their needs and feel inspired to schedule a walkthrough. Tech-savvy agents may include QR codes and other elements that quickly lead homebuyers to digital ads, video tours, and other marketing materials for that property.
Onsite signage remains effective in generating leads as interested buyers drive by and spot the home for sale. The signs usually have eye-catching graphics that encourage people to pull over and take a look. The interested parties can then take a brochure from the holder to view the property specifications and features. These signs also encourage organic sharing of the marketing materials. People who live around the home for sale may take pictures of the onsite signage and brochures to share with their family and friends, for example, encouraging them to come live nearby.
When real estate agents rely on a mix of the above marketing tactics, they can quickly find qualified Spruce Avenue new home buyers who are ready to purchase the property of their dreams. Homebuyers greatly benefit from this collaboration, as their properties are more likely to sell quickly and at a competitive price.
By Justin Havre